The beauty of Social Media and blogging is that I get to discover lots of fantastic people who are creative, thoughtful and have something to add to the conversation. This past year, I’ve really grown to love what I do, and truly appreciate the people in the industry, whether it’s community management or just digital marketing in general.
Among the gems, there are also a few people who I just can’t take seriously and have to move on. If you’re in the digital marketing industry, the chances are you’re representing something, whether it’s a client, a brand or even yourself. Which is why you have to put your best foot forward.
If your content is poorly written, I can’t take you seriously. In the age of spell and grammar check, I can’t take you seriously if you have typos on your blog. Worse if your grammar is awful, or you don’t know how to use proper punctuation. You may have a brilliant idea but if at first glance, your text hurts my eyes, I’m going to move on. Nobody’s perfect and I’ve had typos on my blog before, which I’ve gone to go back and fix. That’s the beauty of the internet and having control of your own content. You can edit. So please, proofread or have someone else proofread your work before you hit publish.
If you have hashtags in your Facebook status, I can’t take you seriously. Unless you’re doing it to be sarcastic (Which I’ve done before). Facebook and Twitter are two different platforms. Just because you can have your Twitter updates feed to your Facebook status doesn’t mean you should. If you can’t take the time to update your different networks with content created specifically aimed at that audience, then you might want to rethink your strategy.
If your Facebook page is simply an RSS feed of your blog, I can’t take you seriously. A poorly managed Facebook page is worse than no page at all. Your page should be inviting, engaging and have conversations happening. Your blog RSS feed exists for a reason, and that reason is not to fill up your Facebook page.
If you commit any of these crimes, and want help fixing them, I do this for a living. Shoot me an email and maybe we can work something out.
Those are some of my professional pet-peeves. What would you add to the list?